It seems that the giant e-commerce shopping site, of course, Amazon which is owned by one of the world’s richest person Jeff Bezos has recently registered a new brand name, suggesting that the tech giant Google’s giant video platform YouTube may gain a big rival.

Amazon’s Secret YouTube Rival Revealed!

The giant e-commerce Amazon and the tech giant Google were quite surprised by 2017, but by 2019 the war between the two may burst: TV’s Answer Man website found that the company led by Jeff Bezos recently registered the AmazonTube brand, suggesting that YouTube may gain a rival in brief.

It may be nothing. It is not uncommon for the giant e-commerce Amazon to register variations of its brand to protect itself legally or simply to have ownership over names with strong commercial appeal – as OpenTube is another brand belonging to the company.

But some signs point to a new service, such as the description of the AmazonTube brand: “providing pre-recorded, non-transferable audio, visual and audiovisual works via wireless networks on a variety of topics of general interest.”

It is not uncharted territory for Amazon. The company already has a video service that to some extent rivals YouTube: Video Direct. In it, videos can be rented, purchased or made available for free on platforms like Amazon Prime. There is, however, no social networking mechanism like the Google service.

Platforms like Vimeo and Dailymotion are proof that tussling with YouTube is a mission that borders on the impossible. Both services have several resources and expressive user bases but are far from the leader in the segment.

The giant e-commerce site which is owned by Jeff Bezos, of course, I am talking about Amazon certainly knows that. Even so, creating a rival service makes sense when looking at the recent “take it, give it” with the tech giant Google.

It starts with the YouTube lock on Echo Show, Amazon’s smart speaker with a 7-inch touchscreen. At the time, the tech giant Google justified the decision by saying that YouTube’s terms of use were not being respected on the Amazon device.

Earlier this month, even the YouTube web version was scheduled to crash on the Echo Show and, of course, also on Fire TV and Fire TV Stick. The decision was a reciprocal policy, according to the tech giant Google: “Amazon does not sell the tech giant Google’s products like Chromecast and Google Home, it does not offer Prime Video to Cast users, and last month it stopped selling some of the latest releases of the Nest”.

It’s bad for the user, who stands in the middle of the crossfire. Fortunately, the two companies began to understand each other last week. Chromecast, for example, has already returned to the Amazon catalogue.

It may just be a truce, though the giant e-commerce site Amazon has the money and technology to create an extensive video platform. In addition to facing YouTube, such a service is consistent with the company’s strategy of becoming a large content ecosystem. In this context, AmazonTube (or something similar) does not sound like such an unlikely idea.

So, what do you think about AmazonTube, the new rival of the tech giant Google’s giant video platform, YouTube? Simply share your views and thoughts in the comment section below.


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