Every year the tech giant Apple sells more and more iPhones and new users come from competing platforms to iOS. Hence, Apple has started a new iPhone advertising campaign focused on potential users currently using Android or other platforms.
Apple Is Expertly Trolling Android Users
2017 is Apple’s year, the year of its tenth anniversary, the year it hit record market value, the year where expectations are high and the year it opens a new home. Now, with an engaging ad campaign, they want to have more guests for their party and in the sights are the Android users.
Every year the tech giant Apple sells more and more iPhones and new users come from competing platforms to iOS. Apple knows this and at such an interesting time, the days of showing the new iOS 11 and other news on June 5, the Cupertino company launches in its online space a series of publicity videos, duly segmented, to entice new users.
Apple has started a new iPhone advertising campaign focused on potential users currently using Android or other platforms. Apple highlights superior performance, camera quality, privacy, and other compelling factors for potential customers of the new iPhones.
The advertising campaign includes currently five short videos, which we will distribute in this article, comparing the iPhone experience with music, speed, photos and more.
Apple also revamped its microsite alongside the new campaign to turn Android users into iPhone owners.
The company was careful to create descriptions and videos, as well as a new look from its microsite, to highlight the Move to iOS app, a tool that makes it easy to migrate data from an Android to an iPhone.
Will it be easy to switch to the iPhone?
Yes, it will. No need to save your stuff elsewhere before switching from Android.
Simply download the Move to iOS app from the Google Play Store and transfer your content securely to iPhone. That means things like your photos, videos, contacts, calendars, email accounts, message history, and free apps – including Google Apps. Even you can trade your old smartphone, if eligible, for a credit to your new iPhone.
There is a high expectation on the iPhone 8 and this has made sales of the current iPhones fall a bit, although the iPhone 7 is the best-selling smartphone in the world.
The trumps are in the market, the new Huawei, the new Samsung, HTC’s proposals, Xiaomi and so many others who are on the other side of the force. Will the tech giant Apple be able to attract more users to its platform? We will see this during this year of 2017.
So, what do you think about this new ad campaigns? Simply share your views and thoughts in the comment section below.