Apple's Marketing Chief Says Android's Face ID Attempts Will 'All Stink'
Apple's Marketing Chief Says Android's Face ID Attempts Will 'All Stink'

Recently, the marketing chief of the tech giant Apple, Phil Schiller has stated that the tech giant Google’s well-known and most used mobile operating system, of course, I am talking about Android’s Face ID attempts will “all stink”.

Apple’s Marketing Chief Says Android’s Face ID Attempts Will ‘All Stink’

This is something that has been seen after some recent statements by the same marketing manager of the tech giant Apple, Phil Schiller, in which he says that the facial identification attempts that will shortly reach Android-based devices, will not have the quality of their Face ID.

As most of you already know, the tech giant Apple has significantly raised the bar of its smartphones in regard to authentication, all after the implementation of Face ID technology in the iPhone X launched a few weeks ago. As we have said on other occasions, in part that it requires developers of devices based on the tech giant Google’s mobile operating system, Android, to start offering competing versions of the same security functionality.

However, with regard to the aforementioned Apple marketing chief, Phil Schiller, there is no competition in this regard. Being a little more precise in what refers to the opinion of the Apple’s brand executive, Phil Schiller, he used the term “Stink” for the proposals of Face ID that will reach the Android products. Specifically, we come to say that the Android version of face recognition does not work the same way as the Face ID of iPhone X works.

Apple shows little confidence in the Face ID that will reach Android

In the same way, he wanted to highlight all the functions that Apple has implemented in the start button of the iPhone over the years, such as unlocking the terminal with Touch ID, verify the identity with Apple Pay, activate Siri, etc.

In this way, he affirms that Face ID had to replace a good part of these functions, since this facial recognition verifies the identity of the user for Apple Pay, unlocks the phone, or allows the use of gestures to perform tasks previously done with the Start button on the iPhone.

Here’s what the tech giant Apple’s head of marketing, Phil Schiller stated “They don’t work in all the ways we need Face ID to work. We’re very aware that through the years the simple thing, this Home button, that started as the way you click to get to the Home screen, grew into doing so many things for us. We added Touch ID, it took you to the multitasking screen, paged Siri, activated Apple Pay. All through this one mechanical button.

So for Face ID we needed the best way we know of to enable us to easily unlock our device with our face, in a protected way with the Secure Enclave, and support all these other things. We had to solve all of that. Other things that people have tried with face haven’t been anything like that. Face ID is a very unique implementation”.

Therefore, he considers that the arrival and implementation of Face ID in the new iPhone X has been a technological breakthrough after years of work with the aforementioned Start button of iPhones, so it doubts that Android developers achieve a product of the same quality, at least in its beginnings. Moreover, from his point of view, the arrival of the Face ID facial recognition system and the technology behind it is unique.

Now it only remains to see the real functioning of other similar systems when they begin to integrate into Android devices and to what extent Schiller is right or, on the contrary, is totally wrong in his claims.

So, what do you think about this? Simply share your views and thoughts in the comment section below.



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