Samsung has enabled ad-blocking support in its browser running on a lollipop and later versions.

The Smartphone giant Samsung is holding its stand against the ads on the Internet. However, this tool is pre-installed on every Samsung browser running on Android Lollipop. It has enabled support for content and ad-blocking plugins in its browser.

Samsung’s New Browser Gets AD Blocking Support

A content blocker named AdBlock Fast is available for Samsung’s Internet Web Browser. This Ad blocking Technique by Samsung is similar to Apple’s Safari Browser in iOS 9. It will help users to install apps that block ads from the websites they visit. This plugin has over 2,00,000 users and is available on iOS, Opera, and Chrome Browsers.

Content Blockers on Smartphones gave rise to many controversies when iOS 9 was released last year. Samsung is not the first Android smartphone to enable ad-blocking features for its users. However, Asus announced last month that their smartphones sold this year will have an ad-blocking part by default.

Ad-Blocking plugins resulted in many controversies. It is admitted that they help to reduce data and webpage loading time. However, they are affecting the Website Publisher’s revenue.

It is not simple to block ads and content on Android, just like installing a browser plugin. Many people are blocking ads via many plugins on computer browsers, which is not common in Mobile Browsers. Google Chrome which is pre-installed on Android Devices, and Samsung Internet, currently doesn’t support blockers. Brave, a web browser,  claims they have pre-installed ad-blocking features, but it is not as popular as Chrome.

So, this was all about Samsung’s ad-blocking feature in its browser. We might have seen when we try to install any ad-blocking extension in Chrome; it blocks ads on websites and YouTube. Still, it sometimes installs some plugins that display unnecessary ads to the users, like popups and other hectic ads. Some Ad-blockers block ads on Webpages, but sometimes they show their ads. If we desire to remove these crappy ads, it is tough to remove them.

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