How to Use Videos to Promote a Brand on Facebook
How to Use Videos to Promote a Brand on Facebook

When you want to promote a brand on Facebook and attract more potential customers, your best bet for doing so is by using videos. To put it simply videos consistently are able to attain higher levels of engagement on social media, making them the best type of content to promote a brand.

Promote a Brand on Facebook

As much as videos have a natural advantage, the approach that you use is just as important – or more so. If you want to use videos to promote a brand on Facebook, here are a few tips that you should take to heart:

1. Decide on the purpose for every video

Videos can be used to promote brands in various ways, either by directly promoting their products, creating brand awareness, encouraging customer loyalty, and much more. It is crucial that you decide what the purpose of each of your videos will be so that you can plan and create the video accordingly.

2. Show the ‘human’ side of the brand and get personal

People prefer to interact with people – not a faceless brand. By showing a ‘human’ side of the brand and getting personal it will be easier to connect with them and drive up engagement. This holds true with a variety of videos, from behind-the- scenes brand culture videos to customer testimonials.

3. Quality is more important than quantity

Every video that you publish is going to reflect on your brand and people will form an opinion of your brand based on them. While there is no need for Hollywood special effects, your videos should be clean, polished and professional-looking to create a positive impression.

4. Take advantage of advertising

While it is possible to promote a brand on Facebook through completely natural (and free) means, advertising will let you truly harness the potential of the platform. With targeted short video ads you could promote your brand to a much wider audience of potential customers.

Considering it is easy enough to record videos nowadays you should have no problem on that front. However to make sure they look polished and professional for Facebook you should also edit them – and the easiest way to do that is with the help of Movavi Video Editor.

As an intuitive and easy to use video editing software, Movavi Video Editor will let you process any video footage that you record into high-quality videos, and add some flair on top of that. With its features, you could opt to trim out any unwanted parts, merge clips together, improve the video quality, apply special effects, add unique captions, include background music or voiceovers, insert animated transitions, and much more.

Needless to say, those features should more than suffice to help you create great videos to promote your brand on Facebook. Even if you’ve never edited videos in the past, it won’t take you long to familiarise yourself with each one of the features in Movavi Video Editor and apply them to create videos that really stand out and attract potential customers.


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