The tech giant Microsoft will now try to approach the smartphone market from a new angle, Microsoft may have pulled the plug out from its Lumia range and possibly from its fitness band range, but now it looks like that doesn’t mean the company has given up hope on building a smartphone.
Microsoft CEO Satya Nadella Says Working On The “Ultimate Mobile Device”
Microsoft will try to approach the smartphone market from a new angle: not merely to imitate the multinationals on top of the charts, but with revolutionaries and final products that may be already in the pipeline. Yes, it may have pulled the plug out from its Lumia range and possibly from its fitness band range, but now it looks like that doesn’t mean the company has given up hope on building a smartphone.
In an interview released by the Australian Financial Review, the CEO of the tech giant Microsoft, Satya Nadella said that once the mobile strategy until very recently adopted by his company was not been particularly successful, but also that things from now on They will change. In this case, the number one has stated that it no longer makes sense to stay in a market like smartphones trying to model those who are already leaders.
The CEO of the Microsoft, Satya Nadella stated that “We have stopped following an imitative approach to focus on what we do best, as happened with Surface: three years ago the size 2 in 1 had invalid exponents, but now our adversaries understand that the idea behind it is valid”. But, Nadella also made it a point to be noted, that the company had released the HP Elite x3, a 3-in-1 device.
The direct reference to the tablet Surface surely rekindle the hopes of fans in a Microsoft Surface Phone, the phone of the wonders that it should revive the fortunes of Windows Mobile operating system, but which has never come to light and in fact behind the words of Nadella could hide something already quite concrete.
Furthermore, Nadella said that the “company will continue to be a part of the phone market”. He also added that “not as defined by today’s market leaders, but by what it is that we can uniquely do in what is the most ultimate mobile device”.
According to the rumors, the tech giant Microsoft is working on a technology to run computer applications or software on the phone: in this way a Windows Mobile smartphone might actually turn into a PC. Currently, rumors state that there would be three Surface Phones targeting three different user groups like consumers, business users, and enthusiasts.
However, still nothing is known about the specifications of all three models yet, and the pricing is expected to be on the lines of the higher-end segment. But, we may expect that Surface Phones are likely to make an appearance in the year 2017.