Snapchat Launches Lens Studio! Now You Can Create Your OWN AR Effects
Snapchat Launches Lens Studio! Now You Can Create Your OWN AR Effects

We all know very well that currently, AR (Augmented Reality) is in an impressive boom and in our portal, of course, I am talking about Techviral in recent weeks we have talked a lot about it, but ranging from personal projects to business. Therefore, today we will tell you about Lens Studio, a free desktop application through which you can create augmented reality experiences.

Snapchat Launches Lens Studio! Now You Can Create Your OWN AR Effects

Currently, augmented reality is in an impressive boom and in our portal, of course, I am talking about Techviral in recent weeks we have talked a lot about it, but ranging from personal projects to business.

The last point has the greatest importance since it is interesting to see how augmented reality makes a gap between what we do every day. Little by little, it has been introduced in the market and surely in some years more we will see how the whole world uses it as if it were a game.

Therefore, today we will tell you about Lens Studio, a free desktop application for Windows and Mac systems. This application is actually owned by the Snapchat, an image messaging and multimedia mobile application.

How does it work?

It is very simple to use and through this new application simply users can create augmented reality experience through the Lenses for Snapchat. It is ideal for the user who for the first time is introduced to this world and even to the most experienced.

After creating the augmented experience you will receive a special Snapcode. The code can be used only for one year since you can promote through different channels the experiences that you create, but with a maximum use of 24 hours. For its part, Lens Studio will allow us to create augmented reality experiences with World Lenses.

For that reason, at the moment you will not be able to create masks or other types of elements to make selfies, but still, for now, you can use 2D and 3D elements to place them in the real world and interact with them directly.

The social network giant Facebook should be blamed for this release

Yes, you read well, the social network giant Facebook recently released its AR Studio platform in public beta. In this way, the possibility was generated for third parties to generate augmented reality experiences for their camera function, among other things.

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The idea of the company is to generate again a success with this new augmented reality project. For its part, it hopes that the developers will join and can generate great content for the general public.

However, they will have it very difficult, since in the market we have other options a little better, but come on, Lens Studio, is an excellent application that surely will not disappoint anyone.

So, what do you think about this new augmented reality application which is just launched by the well-known image messaging and multimedia mobile application, Snapchat? Simply share all your views and thoughts in the comment section below.



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