Tim Cook Turned Apple Into A
Tim Cook Turned Apple Into A "BORING COMPANY"

Bob Burrough – a former Apple engineer criticizes Apple’s current CEO by saying Tim Cook turned Apple into a ‘boring operations company’.

Tim Cook Turned Apple Into A ‘BORING COMPANY’

Well, Tim Cook might have turned Apple into the richest company on the planet, but everything is not well and good in Cupertino. Recently, we have seen Apple cut Tim cook’s salary by 15% because of not meeting the targets.

The same report also stated that Apple has become increasingly reliant on the iPhone as a source of revenue, and they are not trying to introduce another breakthrough product since Steve Jobs death in 2011.

According to the reports from Redmond Pie, the latest batch of criticism comes from Bob Burrough, who is a former Apple engineer. Bob Burrough worked both under Steve Jobs and Tim Cook. During an interview with CNBC, Bob Burrough said that Tim Cook turned Apple “from a dynamic change-maker into a boring operations company.”

“At Apple in 2007, organizationally it was the wild west,” Burrough said. “I was hired under a particular manager, but for the first two years worked on projects that had virtually nothing to do with that manager’s core responsibility. That’s because the organization wasn’t the priority, the projects were the priority. It was the exact opposite of ‘not my job.’ It was ‘I’m here to solve whatever problems I can, irrespective of my role, my title, or to whom I report.’ It was wild. But it was also very rewarding because everything you did had maximal impact on the product.”

“But today, the “dynamic has clearly and distinctly changed,” and Apple is much closer to his job at Palm, said Burrough. [At Palm,] “there was a clear sense that each person had a clear responsibility, and rarely deviated from it. When you went to someone for help solving a problem ‘not my job’ was a common response.”

Steve Blank, Silicon Valley entrepreneur, compared Tim Cook’s management style to that of former Microsoft CEO Steve Ballmer. But, Steve Ballmer managed to triple Microsoft sales when he took over from Bill Gates. If we take a look at Apple’s reputation and vast resources, it still seems unlikely that future Apple products won’t sell.

So, what do you think about this? Share your views in the comment box below.



AUTHOR

Manpreet Singh is young Entrepreneur who is managing Tech Viral & Also an aspiring blogger and Chief Editor for Tech Viral. He is an Experienced Blogger, SEO Expert, Digital Marketer, Certified Web Developer & Social Media Expert.

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