Recently, Amazon announced that Alexa will be integrated into the shopping app it currently has for the iPhone, which will definitely attract a lot of potential new users while predicting a greater diffusion of its abilities.
Now You Can Use Alexa Voice Assistant On Your iPhone
It seems that little by little Alexa, the home assistant of Amazon, is being placed as a reference assistant in its sector. This is evident in initiatives such as those of Cortana and Bing to position themselves as competitors, but also in movements such as the one that comes from the company assistant led by Jeff Bezos.
Amazon has announced that Alexa will be integrated into the shopping app it currently has for the iPhone, which will definitely attract a lot of potential new users while predicting a greater diffusion of its abilities.
The new addition makes Alexa a kind of multiplatform assistant since the app will no longer need to have any device from Amazon to have its features. Basically, it is a mobile version of Alexa that can be used in the devices of the Apple, as indicated in TechCrunch.
Is this feature will be a really useful option?
For those who are not related to Amazon’s star wizard, they should know that it allows actions such as accessing the company store through the voice interface, controlling devices installed in smart homes, playing music or Kindle books, solving questions and even give information about the weather. All these qualities will remain on board the new version of the shopping app launched by Amazon.
Many may think that it is still strange that why Amazon chose to incorporate its assistant into the shopping application instead of trying to promote the use of the existing mobile app Alexa. Well, this decision would not respond more or less to criteria of market strategy.
Amazon experts should have considered that implementing Alexa in an existing app and used by many Apple users is better than trying to convince them to download a new application. Or at least it is the easiest way for them to discover the goodness of the assistant and then decide whether they want it in their daily life or not. If this last point is achieved, it is also likely to increase sales of devices equipped with Alexa for customers who are satisfied with the facilities provided by the assistant.
As for the operation of Alexa, it seems very interesting to repair the entire add-on market that is being generated around the Amazon assistant. Currently, we already have extensions that can enable you to book a Uber service or even place an order at Starbucks when we are on the way to the cafeteria.
In terms of joining the Amazon store, this will make it possible to search for products, rearrange the list of items that appear in the searches, add items to the shopping cart or check the status of the shipment of an order. Virtually every action we can take with our hands will now be possible through voice commands made through Alexa.
Users wishing to use the wizard in the above iPhone app will have it as simple as clicking on the microphone icon. At that point, Alexa will take action and allow us to handle the application by voice.
A small triumph that Cupertino devices are aimed. But, now many of you might be thinking that whether this feature will arrive on Android or not and if so, then when it will arrive. At the moment Amazon has confessed that currently, they don’t have any plans to launch this new feature for Android users. However, we hope that if Amazon receives good result then they may not take a longer time to launch this feature for Android users.
