We all know very well that the arrival of virtual assistants to the operating systems has made life easier for users and allows the delegation of some day-to-day tasks. However, among the various virtual assistants on the market, Siri is the most used. But even this one is in strong fall with the abandonment of the users.
Apple’s Siri Has Lost Millions Of Users Over The Past Year
The arrival of virtual assistants to the operating systems has made life easier for users and allows the delegation of some day-to-day tasks. If most embraced this novelty immediately, the truth is that in time they stopped using it.
Among the various virtual assistants on the market, Siri is the most used. But even this one is in strong fall with the abandonment of the users.
The idea of virtual wizards on operating systems was designed to make life easier for users, who start giving orders and getting answers, rather than having them perform those tasks or surveys.
If everyone understands their usefulness and uses them often, the truth is that the numbers show the opposite and show a break. A study by the company Verto revealed that Siri is the most used of all the assistants, but even this one is in fall, with fewer and fewer users.
Verto’s figures reveal that Siri is almost twice as popular as second-place Samsung S Voice, with 41.4 million monthly users in May this year. This contrasts with the 48.7 million monthly users of the same month last year, representing a loss of 7.3 million users, about 15% of its total.
In addition to the number of monthly users, the Verto report also focuses on other metrics where Siri also has losses in the accumulated of the year. The report refers to the number of potential users who actually use it, the number of users who continue to use Siri throughout the month, the time spent using it, and the number of users per month.
The only area where Siri grew was in the average duration of session use. This is now 14 minutes. Even though it has risen, this figure remains low, accounting for only 0.1% of the time spent on all applications.
There is still a long way to go until the adoption of virtual assistants is done by everyone and these virtual assistants become useful for day-to-day use. The increase in associated artificial intelligence comes in handy and the very changes made to interfaces are helping in this way.
So, what do you think about this major drop? Simply share your views and thoughts in the comment section below.