We all know very well that the adventure of Andy Rubin who is also known as the father of Android seems to be coming to an end in Essential Products from where the iconic Essential Phone came about. As the father of Android and the founder of the Essential, Andy Rubin itself considers selling the Essential company.
Essential Phone 2 Cancelled, Company Reportedly Up For Sale
The adventure of Andy Rubin who is also known as the father of Android seems to be coming to an end in Essential Products from where the iconic Essential Phone came about. The company is going through a difficult phase and the decision to sell it is on the table.
The successor of Essential Phone that was already in the talk, will simply not hit the market.
The Essential Phone, from success to failure
Essential Phone arrived just over a year ago as one of the top big promises in the smartphone segment. An exemplary construction in titanium and ceramics, with the introduction of a new concept today present in almost in all the launches, the notch.
But this construction was so good that it was considered a smartphone almost irreparable! Then the combination of very interesting features at the level of screen resolution, processor, photographic quality, but at a price, considered by many, high.
Its success was far short of expected, with a number of units sold too low to make it worth the entire investment of the company.
Still, there was the talk of a successor to Essential Phone, but apparently, it will not be produced. The Bloomberg forward with the news that the development of the Essential Phone 2 has been cancelled, citing sources close to the company.
The company also has its area dedicated to smart home products and in this segment, it is likely that new products will still be launched, as some engineers who were working on the development of the new phone were transferred to other areas, information linked by own Andy Rubin on Twitter.
We always have multiple products in development at the same time and we embrace canceling some in favor of the ones we think will be bigger hits. We are putting all of our efforts towards our future, game-changing products, which include mobile and home products.
— Andy Rubin (@Arubin) May 24, 2018
The end of Essential Products?
It may not be the end, but apparently, Andy Rubin’s company is for sale. Essential Products has contacted Credit Suisse Group AG for advice on a potential sale, and it looks like it already has at least one stakeholder. This sale will be total, including patents and products in development.
So, what do you think about this? Simply share all your views and thoughts in the comment section below.