Facebook and Instagram’s parent company Meta will soon introduce three-dimensional advertisements for brands with a new partnership with an e-commerce technology firm. The user can also be allowed to use AR technology while watching these ads.
Meta-owned Facebook and Instagram is the most prominent advertisement platform for businesses. Meta is moving way forward in the metaverse by enhancing their steps. After introducing Metaverse, Meta also begins to upgrade their AR features in its social media.
In the partnership with VNTANA, Meta will allow brands to upload 3D models of their products and quickly convert them into ads by which users can interact more with products.
Meta Could Soon Allow 3D Commercial With AR
VNTANA is a software-based company that performs in optimizing 3D and AR for commerce. On Thursday, VNTANA posted on Twitter that “We are bringing 3D Ads to Facebook & IG!”
We are bringing 3D Ads to Facebook & IG!
— VNTANA (@VNTANAlive) March 24, 2022
According to VNTANA Press Release, VNTANA announced the AR Publishing API last year with select beauty brands. This latest update represents the first time it will support apparel, footwear, and handbag brands.
Like regular ads, 3D ads appear in users’ Facebook, and Instagram feeds, displaying interactive 3D models that users can tap and interact with, moving the product around to view all angles.
VNTANA co-founder and CEO Ashley Crowder said, “Collaborating with Meta to offer brands 3D deployment across its advertising platform is another move forward for VNTANA to democratize 3D for the retail industry. This technology benefits both the retailer and the consumer, giving the consumer a better understanding of the product.”
VNTANA’s software automates this process so brands can deploy their 3D designs across Facebook, and for this process, no 3D expertise is required.
VNTANA also released a free sample to test out and mentioned We would try to enhance our software and give excellent results without your efforts.