We all know very well that AdWords came in 2000 as a system where advertisers paid to appear on certain keywords in Google’s search results. DoubleClick was acquired in 2008 and relaunched as an online advertising service for agencies and vehicles. However, now according to the latest reports, the tech giant Google has just announced that it is shutting down its well-known advertising brands, AdWords and DoubleClick.
OMG! Google Ditches AdWords & DoubleClick Brands
AdWords came in 2000 as a system where advertisers paid to appear on certain keywords in Google’s search results. DoubleClick was acquired in 2008 and relaunched as an online advertising service for agencies and vehicles. Together, these brands represent no less than 86% Of Google’s revenue – but they will soon disappear from the map.
AdWords, which lets you buy ads in search results, YouTube videos, Play Store apps, Google Maps, and three million partners, will be renamed to Google Ads. It will also gain new features: small businesses, for example, will have access to a feature that uses machine learning to bring insights and improve campaign results.
DoubleClick will disappear to make way for Google Marketing Platform, a tool to plan, buy, analyze and optimize ads (replacing DoubleClick Digital Marketing and Google Analytics 360 Suite); and Google Ad Manager, which brings together the company’s programmatic media platforms (DoubleClick for Publishers and DoubleClick Ad Exchange).
The change is a simplification of brands, according to the tech giant Google: “These new brands reflect all the ways we help advertisers connect with consumers and make it easier for advertisers and vehicles to choose which products are right for their business.”
The company has spoken about fraudulent ads – do you know when you enter a legitimate site and redirect to a malicious page?” Over the past year, the digital advertising industry has faced several challenges from brand security to fraudulent advertising. These problems can … harm users with malware-laden ads as well as advertisers with invalid, deceptive or non-human traffic.” The tech giant Google says it has blocked 3.2 billion fraudulent ads in 2017.
There will be no change in fees or merger in advertising services, according to the tech giant Google. In addition, brands used in tools targeted to smaller sites (AdSense) and application developers (AdMob) will be retained, at least for now.
More news will be presented by the tech giant Google on July 10 in a live ad. The Google Ads, Google Marketing Platform, and Google Ad Manager brands will be deployed over the next month.
So, what do you think about this? Simply share all your views and thoughts in the comment section below.