Huawei does not want to be in the shadow of Android anymore. Hence, Huawei has been working on a new major update for the Android customization layer, the EMUI operating system in its version 5.0, looking for a Western approach.

Its well-known Emotion UI ROM has recently enjoyed greater popularity and now seems to be facing a big change.

The information ensures that Huawei does not want to “crutch” Android to ensure the company’s success.

According to the report, a team is working on developing this operating system that includes former Nokia employees and is located in a Scandinavian country.

However, the rumor grew about hiring in September Abigail Brody, the creative director at Apple. But currently, Abigail Brody is the Chief UX Designer & Vice President of Huawei Device & Consumer and, according to her own Linkedin profile, for a decade working on the design and user experience applications at Cupertino and even for iOS 1, the first operating system of the iPhone.

As we all know that this company has always created its approach to Android, like many other Chinese smartphone manufacturers. This version is rumored to offer a new user interface, very similar to the original Android.

Considering the current prototype EMUI 4.1 and most of its predecessors, this will constitute a major change for the company, which has traditionally opted for more advanced and complex systems for the navigation menu.

According to the head of the mobile division of Huawei, Li Changzhu, “this recent encouragement to the simplicity of the user interface is made to match better with Western customers”.

However, Mr. Changzhu added that “this user interface will not affect the functionality or customization capabilities, which has always been an important part of the popularity of EMUI”.

But, it is unknown at the moment if Huawei will have its “plan B” in secret for when they need or bring forward some products into the markets with that operating system as it does with Samsung Tizen OS in India and other developing countries.

Moreover, EmotionUI 5.0 Is expected to be presented sometime during Q3 2016, which will probably coincide with the IFA 2016 in Berlin. In all likelihood, a new device will also be released as a new carrier for this new operating system.

The tech giant Samsung is the first company to support a different operating system Android, and now Samsung is launching its smartwatch models and bracelets with Tizen OS, relegating Android Wear.

In addition, the company has also challenged Google in another segment, mobile payment, by launching Samsung Pay instead of waiting for the arrival of Android Pay.


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