The well-known scandal involving Cambridge Analytica has made many people use the social network giant Facebook’s platform less often. Yes, according to the latest reports, the social network giant Facebook is dramatically losing its users.
Facebook Dramatically Losing Its Users
The scandal involving Cambridge Analytica has made many people use the social network giant Facebook’s platform less often. This is indicated by a survey by the Pew Research Center, in which 42% of respondents said they had stopped using the social network giant Facebook for weeks in the last year.
The survey was actually held with 3,413 Facebook users in the US over 18 which also reveals other behaviors of the users as well. Just over a quarter (26%) of those interviewed say they have deleted the social network application on their smartphone. And not only that, as the most shocking thing, is that the rate is higher among younger users.
To give you an idea, between the ages of 18 and 29, 44% users say that they have deleted the application. In the 50-64 age group, this rate drops to 20%. And among users 65 and older, only 12% removed the application.
The researcher Andrew Perrin said in a blog post that “Significant shares of Facebook users have taken steps in the past year to reframe their relationship with the social network giant Facebook’s platform”.
The poll was conducted between May 29 and June 11, when guidelines related to privacy issues and Russian interference in the US elections were being widely discussed.
Moreover, the researcher Andrew Perrin said that “The poll found that nearly identical shares of Democrats and Republicans (including political independents who lean toward either party) use the social network giant Facebook”.
After the manipulation of user data was revealed, the social network giant Facebook simplified the steps to make changes to privacy settings. The social network giant Facebook also stimulated a review on the page, which was followed by 54% of users.
Downloading the information that the social network giant Facebook keeps about you has also become easier. However, only 9% of users performed this process. They are part of a select group of people concerned about privacy on the internet. In this group, the exclusion index of the application is 47% and the revision of the settings is 79%.
The removal of younger groups is certainly not good for the social network giant Facebook, which sees its future connected to older users. While trying to reverse the prestige, the social network giant Facebook tries to prevent this negative perception from reaching other properties, such as Instagram and the most used instant messaging application, of course, WhatsApp.
So, what do you think about this? Simply share all your views and thoughts in the comment section below.