We all know very well that WhatsApp is the most used instant messaging application in the world. However, now according to the latest reports, the social network giant Facebook just introduced a new feature on Facebook ads simply to link both the platform, of course, WhatsApp and Facebook together.
Facebook Introduces Click-To-WhatsApp Button On Facebook Ads
WhatsApp is the most used instant messaging application in the world. The app that is now in the hands of Facebook allows us to communicate in just a few seconds with anyone, no matter where the other person is in the world. Such is its success that already has more than 1.2 billion users, everything a confectionery to make it profitable.
We knew that for a few months, WhatsApp is testing new ways to enable its users with businesses through this instant messaging service as long as they have verified accounts. In this line, the company has given a new turn of its business model: soon we will be able to choose if we want to receive specific business messages – other than advertising or spam – or to continue using WhatsApp as before. But what exactly is this new WhatsApp for the business called WhatsApp Business?
Companies that want to communicate with users through this free messaging service in the not too distant future will do so through this new Business app, the new application that will be available for Android, iOS and Windows Phone devices using a corporate profile.
However, now it seems that The social network of Mark Zuckerberg is trying to monetize and get the most benefit from the enormous potential that WhatsApp can offer with the new version of the application that is being finalized.
As you know there is a WhatsApp Business on the way as we told earlier, a modality of the app that will allow customers to quickly contact companies through the messaging app. A service that will be free for SMEs but will have a cost for large companies that handle thousands of clients in the messaging application. Well, now social network giant Facebook has added a new button, in the form of a shortcut, of WhatsApp.
A more direct way to contact companies
This new option that the social network giant Facebook has introduced is oriented so that users of the social network can write directly to a company through the direct access that has been added to the post of certain corporations, as can be seen in the attached image.
The “Click-to-WhatsApp” button that appears now in the social network is accompanied by the text “Send Message” next to the WhatsApp logo. According to the social network giant Facebook, with this new button “adding the ‘Send WhatsApp message’ button in Facebook ads, companies can now make it easier for people to know more details about products or services, establish appointments or questions about their use.”
Moreover, at the moment this new feature is only exclusively available in the United States, Canada, Latin America, Africa, Australia and part of Asia.
So, what do you think about this new feature?Simply share your views and thoughts in the comment section below.